Our Privacy Policy
Last Updated: January 1, 2024
This Privacy Policy describes how SHRINE, 368 Broadway, New York, NY, USA, collects, uses and shares personal information about you and the choices that are available to you with respect to our handling of your information. This Privacy Policy applies to personal information we collect when you interact with us online (e.g., through our website or other online products and services) or offline (e.g., when you shop in our gallery or interact with customer support) or otherwise interact with us as described below. Our online and offline services and interactions with you are collectively referred to as "Services" in this Privacy Policy.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. In some cases, we may provide you with additional notice (such as adding a statement to the homepages of our websites or sending you an email notification). We encourage you to review the Privacy Policy whenever you interact with us to stay informed about our personal information practices and the choices available to you.
Collection of Information
Personal information we collect directly from you
We collect personal information you provide directly to us. For example, we collect personal information when you use our websites; provide product reviews; shop in our stores; call us on the phone; create an online account; sign up to receive our emails; request a catalog; participate in a sweepstakes, contest, promotion or survey; communicate with us via third-party social media sites; request customer support; apply for a job; or otherwise communicate with us.
The types of personal information we may collect include your name, email address, zip or postal code, billing address, shipping address, phone number, payment card information, product preferences, demographic information and any other personal information you choose to provide.
In some cases, we may also collect personal information you provide about others, such as when you purchase a gift card for someone and request that we deliver it electronically or decide to purchase and ship products to someone. We will use this personal information to fulfill your requests and will not send marketing communications to your contacts unless they separately opt in to receive communications from us.
Information about your use of our Services
We collect information about your use of our Services, such as the products you purchase or express interest in.
Personal information we collect automatically
We automatically collect certain personal information about you when you access or use our Services, including:
Transaction Information: When you purchase or return a product, we collect information about the transaction, such as product details and the date and location of the purchase/return.
Video Data: We may collect video data via security cameras we deploy in our retail store.
Use of Personal Information
We may use personal information about you for various purposes, including to:
Provide, maintain and improve our Services, including to facilitate and improve your in-store and online shopping experiences;
Deliver the products and Services you request, or that are reasonably anticipated within the context of our ongoing business relationship, complete transactions, perform our contractual obligations, and send you related information, including confirmations and receipts;
Process your orders, payments, and account adjustments and initiate, render, bill, and collect payment for our products and Services;
Conduct internal research and development and make business decisions about current and future product and service offerings;
Respond to your comments, questions and requests and provide customer service;
Communicate with you about products, Services, offers, promotions, rewards and events and provide news and information we think will be of interest to you (for information about how to manage these communications, please see "Your Choices" below);
Manage your online account(s) and send you technical notices, updates, security alerts and support and administrative messages;
Personalize your online experience and provide advertisements, content or features that match your profile and interests;
Process and deliver contest, promotion and sweepstakes entries and rewards;
Detect, protect against and prevent security incidents and illegal or unauthorized activities, investigate complaints and claims, and provide other security protections, such as identity verification;
Protect users of our Services from fraudulent, malicious, deceptive, abusive, or unlawful activities of others;
Debug and repair errors in our products and Services and other activities to maintain and improve the quality and safety of our products and Services;
Cooperate with law enforcement and protect the rights (including free speech), interests, safety or property of SHRINE or our customers, service providers and other third parties;
Comply with and enforce applicable legal and regulatory obligations, and respond to governmental requests;
Enforce our policies, terms and conditions, or other agreements;
Defend against or pursue claims, disputes, or litigation – in court or elsewhere;
Carry out any other purpose readily apparent to you or described to you at the time the personal information is collected.
Sharing of Personal Information
We may share personal information about you as follows:
With vendors, consultants and other service providers who need access to such personal information to carry out work on our behalf;
In response to a request for personal information if we believe disclosure is in accordance with any applicable law, regulation or legal process or as otherwise required by any applicable law, rule or regulation;
If we believe your actions are inconsistent with our user agreements or policies or to protect the rights, property and safety of us or any third party;
By publicly posting, at our discretion, your product review or other user content if you provide one; and
With your consent or at your direction.
We allow our e-commerce partners: USPS, UPS and FedEx to obtain personal information for the purposes of facilitating ordering and shipping internationally.
Data Retention
Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which the personal information was collected and any other permissible, related purpose. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired.
Children
We do not, in providing the Services, knowingly collect personal information from children. If you have reason to believe that a child has provided personal information to us via the Services, please contact us, and we will endeavor to delete that personal information from our databases.
Cookies
Most web browsers are set to accept cookies by default. If you prefer, you can usually set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites. For more information, please see the cookie policy.
Residents of the European Economic Area ("EEA")
SHRINE entity responsible for your personal information
If you are a resident of the United Kingdom, SHRINE provides our Services to you and are responsible for your personal information when you use our Services. If you are a resident in all other EEA jurisdictions, SHRINE provides our Services to you and is responsible for your personal information when you use our Services.
Legal basis for processing
We process your personal information described above:
As necessary to fulfill our responsibilities under our contract with you (e.g., processing payments for and providing the products you have ordered);
As necessary for our legitimate interests, including our interest in providing relevant and secure Services, and improving our Services and products;
As necessary to comply with our legal obligations; or
As consistent with your consent, which you may revoke at any time.
Exercising your rights
You have the right to access personal information we hold about you and to ask that your personal information be corrected or erased and to port your personal information. You may also have the right to object to, or request that we restrict, certain processing or to withdraw consent you have previously provided. If you would like to exercise any of these rights, you may contact us at info@shrine.nyc.
Questions or complaints
If you have a concern about our processing of your personal information that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. For contact details of your relevant local Data Protection Authority, please see http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm.
California residents: Your Privacy Rights
Consumers residing in California are afforded certain additional rights with respect to their personal information under the California Consumer Privacy Act or "CCPA" (California Civil Code Section 1798.100 et seq) and the "Shine the Light" Law (California Civil Code section 1798.83).
California Consumer Privacy Act
Additional Disclosures Related to the Collection, Use, Disclosure and Sale of Personal Information
Collection and Use of Personal Information: In the preceding 12 months, we have collected the following categories of personal information: identifiers, characteristics of protected classifications under California or U.S. law, commercial information, Internet or other electronic network activity information, geolocation data, professional or employment-related information, audio, electronic, visual, or similar information, inferences drawn about you, and other categories of personal information that relate to, describe or are reasonably capable of being associated with you.
For examples of the precise data points we collect and the sources from which we collect this personal information, please see "Collection of Information" above. We collect personal information for the business and commercial purposes described in "Use of Information" above.
Disclosure of Personal Information: We may share your personal information with third parties as described in the "Sharing of Information" section above. In the preceding 12 months, we have disclosed the following categories of personal information for business or commercial purposes: identifiers, characteristics of protected classifications under California or U.S. law, commercial information, Internet or other electronic network activity information, geolocation data, audio, electronic, visual, or similar information, professional or employment-related information, inferences drawn about you, and other categories of personal information that relate to, describe or are reasonably capable of being associated with you.
Your Rights
If you are a California resident, you have the right to request (1) more information about the categories and specific pieces of personal information we have collected, sold and disclosed for a business purpose in the last 12 months, (2) deletion of your personal information, and (3) that we stop selling your personal information.
You may make these requests by calling 1-917-463-3907. To opt out of sales, you can also visit our "California Do Not Sell My Personal Information" webpage. Once we receive your request, we will verify it by asking you to provide certain information, such as information regarding a recent purchase. We will honor requests received to the extent required by applicable law and within the time provided by law. If you would like to use an authorized agent registered with the California Secretary of State to exercise your rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests on your behalf.
We will not discriminate against you if you exercise your rights under the CCPA.
Shine the Light
California law permits residents of California to request notice of how their personal information is shared with third parties for direct marketing purposes. If you are a California resident and would like a copy of this notice, please submit a written request to the contact address in "Contact Us" section of our website.